What do you think of the State Farm Insurance using the Cheers theme song?
Saturday, February 4th, 2012 at
7:00 pm
First off I am a big fan of old Cheers episodes and I occasionally watch them in syndication. When State Farm started making commercials using the theme song for their own company jingle I thought it was reprehensible. What do you think?
Filed under: Auto Insurance
Like this post? Subscribe to my RSS feed and get loads more!
It seems like they could have some jingle writers with enough imagination to come up with something original that they could make their own brand. Executives in advertising should be more on the ball there and realize many people consider the Cheers show and theme song a classic and you don’t mess with the classics!
who cares what song they have for a theme song. its all in product and not bending people over and jacking prices on high Insurance with little return if something did happen to a home or car
I’m with you, it felt cheap. Such a great song, to sell insurance. I just hope they don’t start using that song for State Farm for years to come. I’d hate for them to ruin such a great song.